Saucy Fish, a supplier of fresh and frozen seafood owned by Icelandic Seachill, announced at Seafood Expo North America its products will appear in 800 Publix supermarkets in the southeast United States.
The Publix announcement is the latest of several U.S. expansion deals struck by Saucy Fish, a five-year-old brand name that focused on marketing in the U.K. until it entered the U.S. market in 2014.
“We’re really pleased to have secured another listing in the states and Publix and their customers who have come to expect superior value are a great match for The Saucy Fish,” said Paul Macis, Saucy Fish’s international and business development manager. “With a focus on international expansion throughout the year, we expect to see sales figures double in 2016.”
Beginning 12 March, 800 Publix will begin stocking smoked and roasted salmon fillets with sticky maple sauce and roast sweet chili salmon fillets with tomato and chili chutney, both products from Saucy Fish’s precooked, ready-to-eat range. The sweet chili salmon product will be produced exclusively for Publix.
