Fall River, Massachusetts, U.S.A.-based City Pier Seafood has initiated a campaign to encourage children to try cooking seafood.
The company, which is operated by Raw Seafood, primarily focuses on direct-to-consumer seafood sales. It said in a press release that its Kitch’n Kidz program “provides the ingredients that make it easy to encourage children to expand their chicken fingers and fries, hot dogs, and macaroni and cheese palates” with delicious, fun-to-make, and healthy seafood meals.
Parents can obtain unlimited access to educational content, including a growing collection of recipes curated especially for kids, such as the company’s Kitch'n Kidz Family Medley and Mini Medley package, aimed at “piquing the curiosity of the pickiest of eaters while inspiring young chefs to help out in the kitchen.” Each Medley includes fish and shellfish, a matching Kitch'n Kidz apron and chef's hat, ocean animal stickers, and a chef creativity kit featuring coloring pages and Kitch'n Kidz crayons.
"At City Pier, we understand the challenges of eating healthy with busy schedules and picky palates and children are more likely to try something they help create," City Pier Marketing and E-Commerce Vice President Joan Connor said. “Being a Kitch'n Kid is about having fun, eating well, and establishing healthy habits for life."
City Pier’s website includes podcasts hosted by the company’s licensed pediatric nutritionist, along with activities and coloring pages. The interactive program also features a Spotify Dance Party playlist that “will get the whole family cooking – and dancing,” City Pier said.
To celebrate its debut, City Pier Seafood launched a "Calling All Kitch'n Kidz" campaign. Through June, parents are encouraged to post photos or a short video of their children helping in the kitchen, using the tags @CityPierSeafood and @Kitchn_Kidz. The winner will grace the cover of the first Kitch'n Kidz e-Recipe Guide, win a Kitch'n Kidz Family Medley, and Kitch'n Kidz Prize Pack, which includes a Samsung Galaxy Tablet A7 and case and a set of kid-friendly kitchen tools.
Photo courtesy of Kitch’n Kidz
